Dr. Pimmanee Rattanawicha
Dr. Pimmanee Rattanawicha is an Assistant Professor at Chulalongkorn Business School, Thailand. She holds a Doctorate of Technical Science in Information Management from Asian Institute of Technology, Thailand. Her research interests include E-Commerce and Human-Computer Interaction. She is a recipient of Chulalongkorn University’s Excellent Teacher Award in 2020, and Chulalongkorn University’s Reputable Research Group Award in 2022.