Dr. Connie Li

Dr. Connie Li is the Assistant Director of the General Education Office at Hong Kong Baptist University, where she champions student-centred learning. A two-time President’s Award winner, she was recognised for pioneering a marketing curriculum that blends social innovation with experiential learning. She also received an Honourable Mention for the Teaching Excellence Award from the Federation for Self-financing Tertiary Education. In her current role, her focus is advancing pedagogy through the Buddy Programme, Student-as-Partner model, and Flipped Classrooms in AI environments. Dr. Li’s research is published in journals including the Journal of Advertising Research and Journal of Consumer Marketing.